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Jilana | Stand-Collar Button-Front Ruffle Hem Maxi Dress

£99.95£49.95Anniversary Sale
Free Shipping With Royal Mail
100% Return Guarantee Within 30 Days
Fast & Secure Payment
Easy Sizing — Find Your Perfect Fit Every Time
Color: White
Size: S
Limited Quantities
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Sale Update:

Due to high demand during our Summer Sale, only few items remain at the current price. If you can still press "ADD TO CART," the product is available. If not, we sincerely apologise.

Description

Some dresses are for occasions. The Jilana is for days when you want to look like you made an effort without actually making one. A relaxed, voluminous maxi in a crisp, lightweight fabric — V-neckline with a stand collar and button placket that keeps it from reading too casual, a gathered empire waist that releases into a full, sweeping skirt, and a layered ruffle hem that catches the air when you walk. The kind of dress that works at a seaside lunch, a farmer's market, a friend's backyard. Anywhere the day is unhurried and the light is good.

"I knew the Jilana was right the moment I saw the hem move. That layered ruffle at the bottom is what separates it from every other white maxi out there — it adds volume and rhythm without making the dress feel costumey or overdone. The stand collar with the button placket is the other detail I keep coming back to: it makes the neckline interesting without being complicated, and it means you can wear this with nothing around your neck and still look completely finished. In white it's the most classic — almost vintage French. In light blue it's softer, more relaxed, and honestly the one I reach for first on a warm morning." — Sarah Mitchell, Founder of Valora New York

Stand Collar with Button Placket — a structured, upright collar with a short button-front opening that adds a tailored, French-inspired quality to an otherwise relaxed silhouette.

Empire Waist with Gathered Skirt — a raised waistline with a full gather that releases into a voluminous skirt, flattering through the midsection and giving the dress its effortless, flowing shape.

Layered Ruffle Hem — a double-tiered ruffle at the ankle that adds movement, volume, and a playful finish that photographs well and moves beautifully in person.

3/4-Length Sleeves — hit just below the elbow for a relaxed, unfussy look that works in warm weather without feeling like a full summer dress.

Side Pockets — deep enough to be useful, set into the side seams so they don't interrupt the silhouette.

Two Colorways: White and Light Blue — white is the sharper, more classic read — pairs with sandals, espadrilles, or bare feet. Light blue is softer and more relaxed, and the color that makes a summer tan look its best.

Linen-look ease. French collar structure. The maxi that makes any day feel like the good kind.

Shipping and Returns
SHIPPING

At NYROMI, we offer fast free shipping with Royal Mail.

You will receive a Track & Trace code after we processed your order so that you can track your order with peace of mind.

RETURNS

We stand behind the quality and excellence of our products, and to demonstrate our confidence, we provide a 30-day money-back guarantee on every purchase.

If you're not completely satisfied, simply return your item within 30 days of receipt for a full refund.

Secure Payments

You can make secure payments using Credit Card or PayPal.

Your personal information, including payment details, is safeguarded with Secure Socket Layer (SSL) encryption, ensuring complete protection during the transaction. At NYROMI, we prioritize your privacy — your data is handled with the utmost confidentiality, never shared with unauthorized third parties, and used solely for processing your order before being securely deleted.

Fast & Friendly Customer Support

At NYROMI, you're never just another order. You're part of our story.

Our team is here whenever you need us, ready to answer questions, offer styling advice, or simply listen. Reach us through the contact form on our website or email us directly at info@nyromi.com

We'll always get back to you with care.

Loved by 25,000+ women in the UK

Customer Reviews

Discover why thousands of women love shopping with NYROMI

Sarah M.

"Fantastic experience with NYROMI! The order arrived quickly and safely, and the quality of the products is top notch. It was a little exciting to order online for the first time, but everything went exactly as expected. I will definitely order again!"

Sarah M.
London, UK
Emma L.

"Have ordered here several times now and each time has been an excellent experience. Products and service are from high quality. Truly a store you can trust!"

Emma L.
Manchester, UK
Sophie R.

"The attention to detail is incredible. Exactly what I was looking for and the customer service was outstanding."

Sophie R.
Liverpool, UK
Elizabeth S.

"My order was processed and delivered quickly, and I am extremely happy with the clothes I received. The fit is perfect and the quality is great. It is good to know that NYROMI provides reliable products."

Elizabeth S.
Bristol, UK
Daisy K.

"Absolutely love this piece! The quality is exceptional and it fits perfectly. Will definitely be ordering more from NYROMI."

Daisy K.
Birmingham, UK

SUMMER HAS ARRIVED. AND SO HAVE THE SAVINGS.

At NYROMI, we believe fashion should make you feel as good as you look — confident, comfortable and effortlessly stylish every day.

To celebrate the new season, we've put together a special summer selection of fashion and footwear chosen for exactly that feeling. From light, flowing pieces to stylish warm-weather shoes — each item has been hand-picked for those who want to look and feel their best all summer long.

For a limited time, selected styles are available at special summer sale prices. And with our Buy More, Save More offer, the more you add to your order, the more you save.

This is our way of welcoming the season with styles you'll reach for again and again.

Discover the collection. Embrace the summer. 🤍

SUMMER HAS ARRIVED. AND SO HAVE THE SAVINGS.

At NYROMI, we believe fashion should make you feel as good as you look — confident, comfortable and effortlessly stylish every day.

To celebrate the new season, we've put together a special summer selection of fashion and footwear chosen for exactly that feeling. From light, flowing pieces to stylish warm-weather shoes — each item has been hand-picked for those who want to look and feel their best all summer long.

For a limited time, selected styles are available at special summer sale prices. And with our Buy More, Save More offer, the more you add to your order, the more you save.

This is our way of welcoming the season with styles you'll reach for again and again.

Discover the collection. Embrace the summer. 🤍

Frequently Asked Questions

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Mon / Fri 09:00 AM - 5:00 PM Sat / Sun 10:00 AM - 5:00 PMResponse within 24 hours

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30-day Money Back Guarantee

Didn't fit? No problem! You can return or exchange your item within 30 days. Please note that return conditions and shipping costs may apply. See our return policy for full details.

Customer service

Always available within 24 hours response